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Artful Innovations, Book 3

Building Your Art Business

Marketing, Sales, and Strategies for Success

by Evan Stuart Marshall

About the Book

Building Your Art Business is a comprehensive guide to navigating the complexities of the art world while creating a sustainable business. Whether you're an emerging artist or seeking to grow your practice, this book provides essential tools to help you develop your brand, engage a wider audience, and increase your sales-all while preserving your creative integrity.

 

Through practical, step-by-step advice, you'll learn how to craft a professional online presence, harness the power of social media, and build email newsletters that captivate potential buyers. Beyond digital marketing, this book delves into how to build lasting relationships with galleries, collectors, and fans, ensuring long-term connections that support your artistic career.

 

A standout chapter on Technology and the New Media explores how artists can integrate cutting-edge tools like virtual reality (VR), augmented reality (AR), and digital platforms to create immersive experiences and broaden their market. You'll discover how emerging technologies can enhance your art practice and introduce innovative ways to showcase and sell your work.

 

Key topics include: 

  • Developing a targeted social media strategy to highlight your work and grow your audience

  • Creating engaging content that resonates with collectors and drives sales

  • Building and nurturing a strong email list to foster deeper connections with your audience

  • Securing gallery representation and navigating art shows with confidence

  • Understanding new media tools to elevate your practice and reach new markets

  • Tracking key metrics to refine your marketing strategies for continuous improvement

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With guidance on time management, motivation, and balancing business with creativity, Building Your Art Business provides artists with a clear, actionable path to long-term success in today's evolving art world.

 

The book also includes expert advice on managing your time effectively, balancing business tasks with your creative process, and staying motivated in a competitive market. Building Your Art Business offers a well-rounded, practical approach to building a sustainable art career while remaining true to your unique artistic vision.

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TABLE OF CONTENTS

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Introduction: The Business of Art

1. The Business Plan

2. Defining Your Artistic Goals

3. Building a Sustainable Art Practice

4. Marketing Your Art

5. The Artist's Website

6. Harnessing the Power of Social Media

7. Content Marketing for Artists: Blogging and Email Newsletters

8. Exhibitions and Art Shows

9. Branding for Artists

10. Navigating Online Art Markets

11. Customer Relationship Management

12. Building Relationships: Networking, Collaborations, and Partnerships

13. Exploring Multiple Income Streams

14. Print-on-Demand in the Art World

15. Licensing and Royalties

16. Legal Advice for Artists

17. Technology and the New Media: Shaping the Future of Art

18. Pricing Your Art

19. Artist Grants and Funding

20. Managing Sales and Your Time Effectively

21. Tracking and Improving Your Marketing Efforts

22. Legal and Copyright Issues

23. Final Thoughts and Next Steps

Appendix: Practical Tools and Templates for Artists

Appendix: What Does Success Mean to You? (The Quiz)

Reviews

"As president of the Livingston Arts Association, I've seen how important it is for artists to understand the business side of their craft. Building Your Art Business provides clear, actionable steps for growing an art career without sacrificing creativity. Whether you're a seasoned artist or just starting out, this guide is packed with invaluable tools and strategies."—Marilyn Kalb, President, Livingston (NJ) Arts Association

 

"Evan's passion for helping other artists is evident in Building Your Art Business. As an artist myself, I know how challenging it can be to navigate the world of marketing and promotion. Evan's book offers clear, practical guidance on everything from building a brand to selling art, both online and in-person. This is a must-read for artists looking to take control of their art careers."—Marcia Miele Branca, Award-Winning Artist

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​"Building Your Art Business is an invaluable resource for artists at any stage of their career. Evan Stuart Marshall provides practical, actionable advice that will help artists not only navigate the business side of the art world but also thrive creatively. His deep insights into marketing, sales, and new media make this book a must-read for anyone looking to grow their art practice and reach a wider audience."—Barbara Sax, President, Arts Council of Livingston (NJ)

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"We had the pleasure of showcasing Evan's work in our gallery, and his creativity and professionalism left a lasting impression on us. Now, with Building Your Art Business, Evan has created an invaluable resource for artists looking to promote and sell their work. His insights are practical, accessible, and drawn from real-world experience. Whether you're an emerging artist or seasoned professional, this book is a must-have for navigating the business side of art."—Sally Harris and Ella Slayne, Owners of Harmony Brookside Gift Shop & Gallery, Brookside, NJ

"Building Your Art Business" by Evan Stuart Marshall, shown as an ebook on a tablet and a smartphone, and in paperback

Product Details

  • Building Your Art BusinessL Marketing, Sales, and Strategies for Success

  • Publisher: ESM Productions (October 22, 2024)

  • Formats: paperback, ebook

  • Length: 150 pages

About the Author

Evan Stuart Marshall

Evan Stuart Marshall is an award-winning mixed-media abstract artist known for his quirky, whimsical paintings. Born in Boston and raised in Sharon, Massachusetts, he lives and works in Roseland, New Jersey. Largely self-taught, Evan has received numerous awards for his work. His paintings have been featured in many exhibitions, both solo and group, and are held in many private collections around the world. His artwork is carried by major online retailers including 1stDibs, Amazon, Artsy, Better Homes & Gardens, Homesquare, Houzz, Kmart, Kroger, Lowes, Made and Curated, Perigold, Pier 1, Sears, Walmart, Wayfair and Zimlay.

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